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Digitales Produktmanagement/Digital Product Management (B.A.)
Are you looking for a degree program where you can...
- live out your interest in digital products?
- acquire a qualification to help shape the digitalized future?
- receive practical and relevant training?
- not to be just one of many?
- collaborate with professors instead of just seeing them?
- be able to pursue your leisure activities in a livable region?
- have no admission restrictions?
Then apply by March 31 for the summer semester and by September 30 for the winter semester!
For years, digital and digitized products have a greater influence on the reality of consumers' lives and companies' value creation processes. Platform business models dominate the global economy. The transformation of existing products through digitization and the development of new digital products have become increasingly important in recent years. Driven by new technologies, this importance will continue to increase in the coming years.
With a Bachelor of Arts degree in Digital Product Management, you are aligning yourself with a clear professional profile with great relevance for the job market. This is also shown by the feedback from HR managers:
"There is a gold-rush atmosphere on the job market for prospective product managers, as there are very few candidates with the required skills profile. As a graduate:in, you can therefore look forward to the job market. This demand for talent will continue for a long time."
- Timo Bolse, Head of Product mobile.de (July 2021)
The purpose of the seven-semester program is to provide students with a fundamental qualification for a job as a digital product manager (f/m/d). Digital product managers (f/m/d) are generalists in interdisciplinary software development teams and plan/steer/control the development, support and marketing of digital products, digital services and digital business models.
Career prospects
Graduates of the Digital Product Management program who have received comprehensive, practice-oriented training are in demand primarily from large commercial enterprises, small and medium-sized companies, management consultancies, public institutions and associations.The Digital Product Management program therefore focuses on application-oriented, future-oriented and interdisciplinary content that is consistently geared to the needs of private and public industry.
Interesting professions in the field of Product Management
- Product Manager (f/m/d)
- Product Owner (f/m/d)
- Average salary (gross) in Germany at €66,000 p.a. (Source: Glassdoor 2021)
- Videos of exemplary employers
Executive positions in Product Management after several years of professional experience
- Product Lead (f/m/d) or Head of Product (f/m/d)
- Average salary (gross) in Germany at €87,000 p.a. (Source: Glassdoor 2021)
- Director Product (f/m/d)
- Average salary (gross) in Germany at €115,000 p.a. (Source: Glassdoor 2021)
- Chief Product Officer (f/m/d)
- Average salary (gross) in Germany at €117,000 p.a. (Source: Glassdoor 2021)
Entry-level positions with alternative development paths
- Online Marketing Manager (f/m/d)
- Average salary (gross) in Germany at €46,000 p.a. (Source: Glassdoor 2021)
- Performance Marketing Manager (f/m/d)
- Average salary (gross) in Germany at €47,000 p.a. (Source: Glassdoor 2021)
- UX Designer (f/m/d)
- Average salary (gross) in Germany at €52,000 p.a. (Source: Glassdoor 2021)
- Data Analyst (f/m/d)
- Average salary (gross) in Germany at €52,000 p.a. (Source: Glassdoor 2021)
Founding your own company
- The Digital Product Management degree program prepares you with a variety of events for developing your own business idea and building your own startup.
- At Nordhausen University of Applied Sciences, you can test your business ideas early on in your studies. The team of the University Incubator for Entrepreneurship (HIKE) will support you in this.